Strategic partnership with one of North America’s leading gaming lifestyle organizations signals a new era for creator economics

ATLANTA, GA — April 7, 2026 — Ghost Gaming, a leading North American esports and creator organization headquartered in Atlanta with over 100 managed creators and 30 million gamers in their creator community, today announced a strategic partnership with Own., a performance-based content platform where creators earn from ranked content or moments based on true merit, while owning their audience and content—driven by real-time engagement and scarcity. Together, Ghost Gaming and Own. will collaborate on creator-led programming, community activations, and platform initiatives designed to bring fans closer to creators and to each other to onboard top Gaming Creators and 30 million creators onto Own. App. The partnership has already driven over 1,000 gaming creators to join the Own. platform.

This partnership will center on four core areas:

• Creator & Community Programming: Ghost Gaming creators will pilot community-first formats on Own., including interactive posts, challenges, and community moments designed to drive participation and connection.
• Content & Storytelling: The partnership will develop co-branded content featuring Ghost Gaming talent, behind-the-scenes storytelling, and community-driven narratives that spotlight the culture of gaming and fandom.
• Product Collaboration & Feedback: Ghost Gaming will provide ongoing creator and community feedback to help inform future Own. platform experiences, with opportunities for early access pilots and feature exploration where applicable.
• Live Activations & Events: The organizations will collaborate on select online and in-person moments throughout 2026, including community activations and event-based content tied to Ghost Gaming programming.

“Own. represents the kind of forward-thinking platform we believe creators deserve—one that prioritizes real engagement and gives creators true ownership of their audience,” said Todd Harris, Chief Executive Officer of Resurgens Gaming and Ghost Gaming. “At Ghost Gaming, we’re always looking for innovative ways to deepen the connection between our creators and their communities. This partnership allows us to experiment, build, and activate together in ways that put fans at the center.”

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Why This Partnership Matters Now

The partnership comes at a critical inflection point for the creator economy. As legacy streaming platforms continue to reduce creator revenue shares—with standard splits as low as 50/50 on subscriptions—gaming creators are actively seeking platforms that put their interests first. Industry-wide, the gap between creator value and creator compensation has never been wider.

“Creators built the audiences these platforms depend on, yet they’re the ones getting squeezed on revenue, buried by algorithms, and locked out of owning their own content,” said Amir Kaltak, Co-Founder and CEO of Own. App. “Our partnership with Ghost Gaming isn’t just about bringing creators onto a new platform—it’s about giving them an entirely new model where they own everything they build.”

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“We’ve watched our creators struggle with platforms that don’t value them,” said Julian Caggiano, Managing Director of Ghost Gaming. “Own. is building something fundamentally different—a platform where creators have real ownership, real discovery based on merit, and real economics that reward their work. That’s why over 1,000 of our network’s creators signed up.”

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What Own. Offers Creators

• Up to 50% higher revenue compared to legacy streaming platforms
• Performance-based discovery: content rises based on real-time engagement and merit, not follower count or algorithmic favoritism
• Full content ownership: creators retain 100% ownership of their content, audience, brand, and earnings
• Gamified experience: built-in engagement mechanics that reward both creators and their communities

“This isn’t a marketing partnership—it’s a strategic alignment,” said Katia Zaitsev, Co-Founder and COO of Own. App. “Ghost Gaming’s creators aren’t joining Own. because we asked them to. They’re joining because they’ve seen what we’re building and they want in. That’s the most powerful signal a platform can have.”

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